Frequently Asked Questions

The Wealth Check‑up on Novelty Wealth reviews your financial health by placing everything in one place for you to see. Once you link your accounts (like bank, investment, and expense accounts), Novelty Wealth analyses this data to provide you with a view of how your money is spread across different assets, and shows your net worth. Additionally, it showcases your progress towards your goals with personalised insights telling you what’s working well and what might need attention.

To get started onboarding:

1. Download the app from the App Store or Google Play.
2. Open the app, enter your mobile number or email
3. Follow the on-screen steps to sign up.
4. Once signed up, link all your financial accounts to explore your personalised money dashboard.

Your financial data is protected with bank-grade encryption, ensuring it remains secure during transmission. The platform follows industry best practices for data security, and only authoriszed, regulated frameworks are used to link your accounts. You are always in control of your data and can revoke access at any time.

Novelty Wealth is a SEBI‑registered investment adviser and along with that, it is also an all‑in‑one personal finance platform. What that means, is that with Novelty Wealth, you will be able to understand your complete financial life.

This is done by bringing your bank accounts, investments, expenses, taxes, and goals and placing it before you in one platform. Not only that, but you can also get regulated wealth advisory, personalised investment planning, tax optimisation, goal planning, portfolio monitoring, and interactive AI‑powered insights through NovaAI.

All of this is delivered without product commissions or hidden charges, because the platform operates on a fee‑only, unbiased advisory model.

Novelty Wealth offers a wide range of features to help you manage and understand your finances better:

• Track your investments across multiple accounts and see how they are performing.
• Set financial goals and track your progress.
• Get actionable insights through NovaAI
• See your income vs. expenses to know where your money is going.
• Receive suggestions based on your financial data.

Yes, Novelty Wealth follows all regulatory guidelines set by the Securities and Exchange Board of India (SEBI), so that the advice we provide is in your best interest and in line with industry regulations.

Novelty Wealth offers both free and paid features.

• Free services include basic financial tracking, like viewing your net worth, linking accounts, seeing investment balances, expenses, and simple insights.
• Paid services (called Pro plan) unlock advanced insights, proactive alerts, personalised recommendations, and richer tools that help you plan goals, analyse your portfolio deeply, and get proactive AI‑based guidance. You can choose what best fits your needs, depending on how much support you require.

If an account is not linking properly:

• Make sure you completed the consent screen fully when connecting the account.
• Try unlinking and relinking the account.
• If the issue persists, check that the financial institution supports regulated linking with Novelty Wealth.
• If none of the above works, contact our support team with screenshots for further assistance.

Novelty Wealth uses regulated data sources, like MF Central and Account Aggregators, to safely fetch your financial information. These systems secure your financial information and are pulled securely and in a consent‑driven way, without sharing passwords.

Linked data typically refreshes on a regular schedule or when you manually trigger a refresh in the app. The exact frequency depends on the institution and the data source, with; some updates in near real‑time or daily and others updating when new transactions occur.

NovaAI is an intelligent financial assistant built into Novelty Wealth. It analyses your linked financial data to identify patterns and deliver personalised insights, helping you make smarter financial decisions.

When you run a Wealth Check‑up, you receive a net worth overview, portfolio review, spending and cash flow insights, risk and allocation analysis, along with NovaAI-powered suggestions. The result is a friendly report with insights you can act on.

You can link a wide range of financial accounts, including such as:

• Mutual funds across AMCs and platforms (via SEBI‑regulated MF Central)
• Demat accounts, stocks, and ETFs (via RBI‑regulated Account Aggregator)
• Bank accounts and& fixed deposits from major banks
• Credit cards, EPF, NPS, insurance details, and more

Novelty Wealth is built for individuals and families, planning their finances. It is built with the intention that there are many who don’t have a lot of clarity or control on their finances and therefore, lack confidence in how they manage their money.

With Novelty Wealth, you get a clear view of where your money is, and how it’s performing.its performance. On top of that, you will also get help in getting guiding steps that could help you improve your financial planning.

It is especially helpful for people who are juggling multiple accounts, investments, and financial goals.

You also get personalised, step-by-step guidance to strengthen your financial planning, which is especially useful if you're managing multiple

Novelty Wealth is registered with SEBI under License No. INA000019415. As a SEBI‑registered advisor, we provide personalized investment advice tailored to your financial situation and goals.

Our advisory services focus on creating strategies for long‑term wealth building, portfolio management, and financial planning, with full transparency and no commissions.

The Account Aggregator (AA) framework is an RBI‑regulated system that enables you to securely share your financial data from banks, brokers, and other institutions with apps like Novelty Wealth. Your data is accessed only with your explicit consent and without requiring your passwords. You stay in full control, with the ability to link multiple accounts and the assurance that your data is never shared without your approval.

Start with a ₹49 trial for 30 days, then choose your plan: ₹199/month or ₹499 quarterly (16% savings). Cancel anytime—no lock-in, no hassle.

The platform supports most major Indian financial institutions, from which you can pull investment, bank, savings, and retirement data. For example:

• Large banks like HDFC, ICICI, SBI, Axis, and Kotak.
• Popular brokers such as Zerodha, Groww, HDFC Securities, ICICI Direct, and more.
• All mutual funds across AMCs via MF Central.

No. Novelty Wealth does not charge hidden fees or commissions on your investments. The fees you see for premium subscriptions are transparent, and there are no commissions earned from financial product providers, so you always know what you’re paying for.

• Restart the app and make sure you’re using the latest version from the App Store or Google Play.
• Check your internet connection.
• If the issue persists, contact our support team with a description of the problem and they will assist you promptly.

No, Novelty Wealth does not sell or share your personal financial data with third parties. Your data is only used solely to power the services you have opted into, such as tracking your investments and providing financial insights within the personal finance assistant app. As a fee-only advisory platform, there are no hidden incentives to share your data with anyone else.

Novelty Wealth supports many a wide range of popular financial institutions and platforms. For example:

• Brokers: Zerodha, Groww, HDFC Securities, ICICI Direct, and more.
• Banks: HDFC Bank, ICICI Bank, SBI, Axis Bank, Kotak, and more.
• Mutual Fund houses: All AMCs connected through MF Central

In short, if you use it for investing or banking, Novelty Wealth most likely supports it.

Simply link your financial accounts and the Wealth Check-Up will get to work. The process typically takes just a few minutes, though this may vary depending on the number of accounts linked. Once everything is connected, your overview is ready shortly after within your portfolio tracker.

If you decide to stop using Novelty Wealth, you can request to close your account and have your data deleted. The platform follows strict privacy guidelines, and any stored data stored on it will be removed in accordance with our privacy policy. Your financial data is never retained kept indefinitely without your consent.

Yes. Novelty Wealth lets you link multiple financial accounts (such as mutual funds, stocks, bank accounts, and more) so your entire portfolio is visible in one place. This includes the ability to manage bank accounts alongside your investments, giving you a complete picture of your financial health.

MF Central provides a single view of all your mutual fund holdings across different AMCs and distributor platforms. Once you connect your mutual fund accounts through MF Central, the system gathers your holdings so you can see everything together in one dashboard, functioning like an MF portfolio tracker without logging into multiple AMC sites.

No, Novelty Wealth does not provide guaranteed returns. As a SEBI‑registered Investment Adviser, our role is to provide suitable advice based on your financial goals and risk tolerance, but all investments are subject to market risks. It’s important to understand that investment returns can vary, and past performance is not always indicative of future results.

Novelty Wealth stands apart from other platforms in a few key ways. First, it combines regulated investment advice with a complete personal finance management experience, which is something most platforms don't offer together.

As a SEBI-registered investment adviser, Novelty Wealth is held to strict regulatory standards for suitability and fiduciary responsibility, which means every recommendation is tailored to your goals and risk profile.

Novelty Wealth tracks your goals, assets, and investments by pulling in data from your linked accounts. It automatically categorises your assets, calculates your net worth, and updates your financial goal in real time. You also get clear indicators of whether you are on track, and where you may need to adjust your spending or planning.

The Account Aggregator ecosystem is a secure, RBI‑regulated network that allows financial apps to access your financial data from banks, brokerages, and other sources with your consent. Popular aggregators in India work with many banks and brokers to enable this. When you link an account, the AA system securely transmits your data to Novelty Wealth so you can see balances, transactions, and holdings in one place.

You can revoke consent or unlink any account at any time through the Account Settings section in the app. Simply select the account you want to remove and follow the on-screen prompts. You are always in control of your data and can stop sharing it whenever you choose.

Novelty Wealth provides regulated financial advice across investment planning, tax planning, retirement savings, goal setting, and risk management as part of a comprehensive personal financial planning approach. It does not give advice on specific product sales, nor does it make investment decisions on your behalf. Its advice is focused on helping you create a sound financial plan and make informed decisions.

Yes. There are certain accounts that cannot be linked automatically. Some of the examples of such accounts are insurance policies or offline investments. All you need to do is manually enter or update those details in the app.

Yes. Some accounts, such as insurance policies or offline investments, cannot be linked automatically. In such cases, you can manually enter or update those details directly in the app.

You can reach out to Novelty Wealth support through:

• In‑app support options (help or chat sections)
• Email support, details of which are listed in the app or on the website
• Support links are also on the pricing and help pages.

Novelty Wealth was founded by Naveen Changoiwala, Sajal Gupta, and Apurva Agarwal, who bring hands-on industry experience and academic excellence from leading institutions. Together, they built Novelty Wealth to bridge financial expertise with advanced technology.

• You can manage your subscription directly within the app or through your device’s app store (Google Play or Apple App Store).
• Upgrade or downgrade anytime based on the plan you want.
• Cancel your subscription at any time to stop future charges. Remember that cancellation stops renewals but does not automatically erase past payments.

For the most accurate Wealth Check-Up, you should link the following:

• Bank accounts (savings, checking)
• Investments (mutual funds, stocks & ETFs)
• Credit cards, EPF, NPS
• Insurance and other financial products

Novelty Wealth never asks for your passwords, and all data is transmitted through secure channels, keeping your information private at all times. If any account cannot be linked automatically, you can always add or edit it manually.

Yes! You can share your financial data with family members or financial advisors directly through the app, making it easier to get joint insights or professional feedback on your financial situation. This is especially useful when planning for shared family goals. The app lets you control who can see what, keeping your data private and secure. You stay in control of who sees what, keeping your data private and secure at all times.

Once an account is linked, your data is refreshed periodically in the background or whenever you request a manual refresh. The frequency may vary depending on the platform and the linked institution, with some updates happening in near real-time and others taking a little longer.

As a SEBI‑registered RIA, Novelty Wealth adheres to strict regulatory compliance guidelines regarding disclosure of potential conflicts of interest, fees, and services offered. It also ensures that all recommendations are suitable for your financial needs and goals, based on accurate, up-to-date data.

Support response times may vary depending on the volume of requests. . Most queries are addressed within 24 to 48 hours, though this may differ during weekends, public holidays, or periods of high demand.

Novelty Wealth is built around one idea: making financial decision-making simple and stress-free. There are no overwhelming dashboards, no ads pushing financial products. Just a clear view of your complete financial picture, so you can plan with confidence.

The Wealth Check-Up is fully personalised. It uses your linked financial data, goals, and spending habits to deliver insights that reflect your unique financial situation. NovaAI builds on this further, using the same data to answer your questions and guide you towards better financial decisions.

Once you have sign up and provide consent to link your accounts, the platform pulls your data within a few minutes. The exact time can vary depending on the institution and the number of accounts you link.

Novelty Wealth offer a trial period of ₹49 for 30 days, premium. Any current offers will be visible when you open the subscription screen in the app.

The basic Wealth Check-Up and financial snapshot are free for all users. Upgrading to a premium subscription unlocks deeper insights, proactive alerts, advanced goal recommendations, and enhanced planning tools for a more complete and ongoing advisory experience.

• MF Central is a SEBI-backed platform that lets you see all your mutual funds from different fund houses and platforms in one view. It helps you track mutual funds and consolidate your investments without multiple logins.
• An Account Aggregator (AA) is an RBI‑regulated system that lets financial apps securely fetch data from your bank accounts, stock accounts, and other holding providers with your permission, without asking for passwords.

Both systems are secure and consent‑based; but serve slightly different purposes: MF Central focuses on mutual funds, while the AA ecosystem connects a broad range of financial data.

If an account isn’t updating:

• Try re‑authenticating consent for that source.
• Remove and re‑link the account in the app.
• Check that the institution supports data sharing through MF Central or the Account Aggregator network.
• If problems persist, contact Novelty Wealth support for help.

As a SEBI-registered investment adviser, Novelty Wealth operates under one of the most stringent regulatory frameworks in Indian finance. The platform is held to strict standards for advice quality, transparency, and fiduciary duty — a recognition of trust in itself.

Yes, two‑factor authentication (2FA) is available for added security. When you log into the app, you can enable 2FA, which requires a second verification step, such as a one‑time passcode sent to your phone or email. This extra layer of security helps protect your account from unauthorized access.

No. Novelty Wealth operates on a fee‑only model. It charges subscription fees for its services and does not take commissions from mutual fund houses, brokers, banks, or other product providers. This ensures advice is impartial and aligned with your goals.

When you link an account using MF Central or an Account Aggregator, you grant permission (consent) for the app to access your data. This consent is managed through secure, regulated frameworks. You can:

• Revoke consent at any time if you decide to stop sharing data.
• Refresh permissions when you want recent information pulled again.

Your data remains under your control and is not stored unless you choose to link the account. The process follows RBI and SEBI privacy and security standards.