SEBI Registered Investment Advisor (RIA) INA000019415

Your Wealth, Simplified

SEBI Registered Investment Advisor & AI Wealth Management App India

Novelty Wealth App

Bring your finances together, access deep portfolio analysis and get tailored guidance aligned to your long-term goals.

Understand your money as it moves.

Monitor every account, spot opportunities early, track goal progress, and get timely alerts tailored to you.

Portfolio Snapshot

Portfolio Snapshot

Smart analysis of everything you own, updated in real-time.

Banks

Banks

Clear view of cash flow and balances across all accounts

NovaAI

NovaAI

Instant answers built on Indian tax laws and SEBI compliance.

Goal Planning

Goal Planning

Adapts to lifestyle and market changes.

Clarity, Build Around Your Money

Designed to simplify decisions across your finances.

Mutual Funds

Track performance, overlap, and concentration risks across all holdings.

Mutual Funds

Stocks & ETFs

Monitor stock performance, sector concentration, and how direct equity fits your overall portfolio.

Stocks & ETFs

Loans & EMIs

See total debt, monthly payment obligations, and how EMIs affect available liquidity.

Loans & EMIs
Family finances

One Family. One Wealth Strategy.

Connect family portfolios, align goals, and make coordinated wealth decisions with complete visibility across every member's investments and assets.

Link Family Wealth
Bank Accounts
EPF's
ETF's
Stocks
Bonds
Goal Planning
PPF
Portfolio
Gold
Fixed Deposit
Asset Allocation
Mutual Funds
Bank Accounts
Bank Accounts
EPF's
ETF's
Stocks
Bonds
Goal Planning
PPF
Portfolio
Gold
Fixed Deposit
Asset Allocation
Mutual Funds
Bank Accounts
Insurance
Real Estate
NPS
SIPs
Dividends
Credit Cards
Loans
Net Worth
Family Finance
Retirement
Emergency Fund
Tax Planning
Insurance
Real Estate
NPS
SIPs
Dividends
Credit Cards
Loans
Net Worth
Family Finance
Retirement
Emergency Fund
Tax Planning

NovaAI

Trained by SEBI-licensed experts on India's tax laws, investment rules, and financial goals, NovaAI delivers instant, accurate guidance, available 24/7.

Ask NovaAI
Nova AI chat interface
Watch video

How Novelty Wealth Works

Connect Your Investments

Step 1

Connect Your Investments

Securely link all your investments and accounts in minutes

Understand Your Money

Step 2

Understand Your Money

Get a complete picture of performance, allocation, and missed opportunities

Set Goals & Stay on Track

Step 3

Set Goals & Stay on Track

Set goals with timelines that adapt as your life evolves

Trusted for Real Financial Decisions

I feel in control of my finances with Novelty Wealth.

Major Vinay

Armed Forces

I spotted leaks and optimised investments by week one.

Rohit Narula

Strategy Manager

Novelty Wealth's insights give me clarity and confidence.

Isha Mittal

Management Consultant

Managing family finances finally feels simple and organised.

Akshay M

Graphic Designer

I'm grateful for the expert guidance that helped grow my investments, reduce taxes, and optimize my insurance and investment strategy.

Vijendra Jain

IT Professional

I’ve had a fantastic experience—NovaAI goes beyond information and actually helps take action based on my requests.

Abhishek Singhania

Strategy Manager

I feel in control of my finances with Novelty Wealth.

Major Vinay

Armed Forces

I spotted leaks and optimised investments by week one.

Rohit Narula

Strategy Manager

Novelty Wealth's insights give me clarity and confidence.

Isha Mittal

Management Consultant

Managing family finances finally feels simple and organised.

Akshay M

Graphic Designer

I'm grateful for the expert guidance that helped grow my investments, reduce taxes, and optimize my insurance and investment strategy.

Vijendra Jain

IT Professional

I’ve had a fantastic experience—NovaAI goes beyond information and actually helps take action based on my requests.

Abhishek Singhania

Strategy Manager

The team helped organize all my finances—from investments to taxes—into one clear, structured plan.

Ankit Sharma

Product Manager

This is the first money app that gives truly personalized, actionable insights instead of generic advice.

Priya Nair

Senior Software Engineer

I love having all my accounts and investments in one dashboard with simple cues on what needs attention.

Neha Gupta

Marketing Lead

The blend of human expertise and AI gives me strategic guidance and instant answers, improving how I track, rebalance, and plan my investments.

Arjun Menon

Finance Professional

Within weeks, I identified cash-flow leaks, optimized investments, and structured my goals better with data-backed, unbiased advice.

Sandeep Rao

Entrepreneur

The team helped organize all my finances—from investments to taxes—into one clear, structured plan.

Ankit Sharma

Product Manager

This is the first money app that gives truly personalized, actionable insights instead of generic advice.

Priya Nair

Senior Software Engineer

I love having all my accounts and investments in one dashboard with simple cues on what needs attention.

Neha Gupta

Marketing Lead

The blend of human expertise and AI gives me strategic guidance and instant answers, improving how I track, rebalance, and plan my investments.

Arjun Menon

Finance Professional

Within weeks, I identified cash-flow leaks, optimized investments, and structured my goals better with data-backed, unbiased advice.

Sandeep Rao

Entrepreneur

Meet the leadership
Their idea for everything you need.

Naveen Changoiwala

Naveen Changoiwala

Chief Executive Officer

Naveen Changoiwala

Chief Executive Officer

Chartered Accountant with an All India Rank 9, and an MBA from IIM Ahmedabad. Naveen focuses on building advice that stays grounded in real-life constraints: taxes, cash flow, and long-term planning decisions that families actually stick with.

Sajal Gupta

Sajal Gupta

Chief Technology Officer

Sajal Gupta

Chief Technology Officer

Computer Science graduate from IIT Delhi with IIT JEE Rank 22. Sajal leads product and engineering with a focus on building reliable financial visibility through consent-led data and systems that reduce manual work for users.

Apurva Agarwal

Apurva Agarwal

Chief Growth Officer

Apurva Agarwal

Chief Growth Officer

Ex-Associate Partner at McKinsey & Company with an MBA from ISB Hyderabad and the University of London. Apurva brings strategic depth to platform direction, focusing on building a money system that stays consistent across life stages and goals.

Ready to take charge of your money?

Get a clear view of your finances and key insights in just 2 minutes.

Get Your Wealth Check

Got questions? We've got answers.

Here's everything you need to know before getting started.

Contact us

Yes, Novelty Wealth is a SEBI-registered investment advisor that uses read-only access to connect your accounts; we can only view your data to provide advice, but never move or modify it. Your credentials are never stored on our servers, and we do not share your data with third parties. Ever.

Yes. As a SEBI Registered Investment Advisor (RIA INA000019415), we are legally required to act in your best interest at all times. Unlike distributors or brokers, we do not earn commissions from recommending specific products. Our only incentive is your financial outcome.

No. Novelty Wealth operates on a fee-only advisory model. We do not receive commissions, referral fees, or incentives from any mutual fund house, broker, or financial institution. This is what keeps our advice independent and aligned entirely with your interests.

Novelty Wealth is designed for upper middle-class professionals, dual-income couples, and serious long-term investors who are already investing but want a structured, framework-led approach to building wealth. If you're looking for stock tips or quick returns, we're probably not the right fit. If you're looking for disciplined, long-term wealth advisory, you're in the right place.

Most investment platforms are built around buying, selling, and tracking returns. Novelty Wealth is built around advice. We focus on helping you build a structured wealth framework, make coordinated financial decisions, and improve decision quality over time. We're not a trading platform or a fintech dashboard. We're an advice-first wealth management firm backed by SEBI registration.

A Wealth Check is a comprehensive review of your complete financial picture; investments, cash flow, tax efficiency, goal alignment, and portfolio structure. Most Wealth Checks uncover significant opportunities: tax inefficiencies, underperforming allocations, high fees, and missed savings. It's the first step toward building a structured, long-term wealth strategy.